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內容簡介: 博客來 This edition reinforces basic communication and writing skills for effectively communicating one's messages in various business situations and for writing a variety of winning memos, letters, and reports. There is also comprehensive coverage of contemporary business communication issues, including oral communication, electronic forms of communication, diversity, and ethics. Four integrative cases, based on real companies and situations in Asia, are provided on the dedicated companion Web site. The case help students to apply the knowledge and skills they have learned from the book to resolve real business issues.

Key Features of this Second Concise Edition
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?Material, such as text and photos, are inclued from the perspective of Asian learners.
?Updated instructor and student resources, including PowerPoint slides, newsletters, and Test Bank, are available.
?A dedicated companion Web site is set up for this new Asian concise edition at www.cengageasia.com/guffet&bertha_concise, where all the major instructor and student resources博客來書店 can be found. Additional resources will also be posted from time to time.

• 已追蹤作者：[ 修改 ]

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  作者： Mary Ellen Guffey, Bertha Du-Babcock    新功能介紹
• 出版社：東華    新功能介紹
• 出版日期：2013/10/02
• 語言：英文

Essentials of Business Communication, 2-e (HK Concise Ed) with Student Resources CD-1片心得分享

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內容來自YAHOO新聞

iPhone美國市占趨緩 歐洲成長

（中央社記者鍾榮峰台北7日電）智慧型手機市場競爭激烈，蘋果iPhone也難「喊水會結凍」，一項調查顯示，iPhone第2季在歐洲5大國市占率同步成長，但在美國市場有些趨緩，Android手機整體市占率則持續成長。

市場研究機構Kantar Worldpanel ComTech調查顯示，第2季蘋果iOS作業系統智慧型手機在歐洲英國、德國、法國、義大利和西班牙的市占率同步成長。相較之下，Android智慧手機在德國和英國的市占率下滑。

調查指出，「螢幕尺寸」是歐洲5大國消費者採用Android智慧型手機的主要原因。另一方面，歐洲5大國消費者願意採用iPhone的原因比較多元，包括可靠度、耐用性和手機材料的品質等。

觀察美國市場，Android手機陣營整體市占率持續成長，主要是三星(Samsung)和LG手機市占率提升。蘋果iPhone手機市占率反而小幅下滑。

調查顯示，美國市場第2季採用Android手機的消費者中，有43%比例指「手機價格較佳」，是願意使用Android手機的主要驅動力。

值得注意的是，Android手機在歐洲和中國大陸市場百花齊放，多種品牌競爭激烈，不過在美國市場，第2季三星和LG占Android手機整體的銷售量，就高達78%，特別是LG在美國市場大有斬獲。1040807

新聞來源https://tw.news.yahoo.com/iphone美國市占趨緩-歐洲成長-023137641--finance.html

Essentials of Business Communication, 2-e (HK Concise Ed) with Student Resources CD-1片心得分享